Sexual health educator, strategist, facilitator, engagement specialist, change-maker.

Sofia Fortin Communications Blog

Sharing stories about the fun campaigns, and amazing work I get to do with awesome clients.  

Social Marketing Tactics Increase Transit Ridership by 18%

It’s been two months since the new loop-based transit system launched, and ridership is already up 18%. Generally speaking, changes to the transit system in Whitehorse result in a temporary dip in ridership before it climbs back up to normal. Not so this time. So what’s different?

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